Acquire foundational knowledge expertise relevant to advertising. Accumulate and analyze knowledge, mannequin advertising situations, and talk your findings with Excel, Tableau, Google Analytics, and Information Studio.
What You Will Be taught
Introduction to Marketing Analytics
On this program, you’ll be taught foundational knowledge expertise, achieve an in-depth understanding of Google Analytics and advertising analytics. You’ll be taught to investigate knowledge and construct fashions with Excel, Information Studio, and create informative knowledge visualizations with Tableau.
Introduction to Data Analysis
Discover ways to use statistics and visuals to seek out and talk insights. Develop Excel expertise to control, analyze, and visualize knowledge in a spreadsheet. Construct Excel fashions to investigate attainable enterprise outcomes.
Be taught to use design and visualization ideas to create impactful knowledge visualizations, construct knowledge dashboards, and inform tales with knowledge.
On this course you’ll purchase in-depth data of Google Analytics, as you be taught to make use of superior reporting methods, analyze and optimize outcomes, construct fluency with Information Studio, and produce actionable insights that energy important enterprise progress.
On this course you’ll find out about a variety of selling and enterprise metrics, and tips on how to consider the expansion and well being of your advertising efforts.
This Nanodegree program is a wonderful introduction to the basics of knowledge and advertising evaluation. You’ll go away with sensible expertise you can apply in any job. These expertise are additionally a superb basis for a profession in advertising evaluation, knowledge evaluation, and knowledge science.
That is an introductory program that’s not designed to arrange you for a particular job. Nonetheless it’s well-suited for these these seeking to apply knowledge expertise of their present roles. Additionally it is a fantastic first step on a journey to turning into a advertising analyst or knowledge scientist. We now have extra programs that can choose up from the place this course leaves off that can assist you turn into prepared for a profession in advertising or knowledge science.
This Nanodegree program gives an excellent path for college kids new to advertising and knowledge evaluation. Information is a transformational drive in each advertising group and enterprise. Evaluation of knowledge has turn into a compulsory talent to have with a purpose to present worth in any group. This Nanodegree program gives an introduction to the world of knowledge. By studying foundational advertising and analytics instruments, you may be able to advance in a profession in advertising analytics.
What are the prerequisites for enrollment?
There aren’t any stipulations for enrolling except for primary pc expertise and English proficiency. It is best to really feel snug performing primary operations in your pc like opening recordsdata and folders, opening functions, and copying & pasting. Though no prior expertise with Google Analytics is required, familiarity with the platform is beneficial.