Digital Marketing Strategy, Social Media Marketing, WordPress, SEO, Digital Sale, Email, Instagram, Facebook ads
Digital Marketing is necessary to connect a product to the right customers, numerous digital techniques used. Because it’s the time where the modern customer is most likely to be found online and to grab their attention, it is just that the product marketed online. The techniques involved in doing so, as a whole, results in the broader term known as DIGITAL MARKETING.
Without wasting much time, let’s discuss what techniques we are talking about and how exactly do they work.
SEO – Search Engine Optimization
According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.”
In simpler terms, talking about online business, there is a website selling products/services, a customer looking for the same, and a platform connecting them both. This platform is the search engine (which is Google in most of the cases). SEO is a process, which comprises of optimizing the seller’s website according to the search engine’s guidelines to be preferred by the search engine when the customer tries to explore it using a keyword.
Further, SEO can also be divided into two categories;
- On-Page SEO – This results in a lot of changes on the website, namely, Meta Tags, Meta Descriptions, Keyword Insertion, Content Optimization, Loading Speed of the website, Minified Content and a lot more.
- Off-Page SEO – Off-page SEO is all about link building. No. That is the biggest misconception about Off-Page SEO. Link-Building is an important part, but Social Bookmarking and Social Media Marketing also play a crucial role in building authority.
SEM – Search Engine marketing there are so many Search Engines that offer advertising platforms for Search Engine Marketing. Google AdWords is the most popular of them all, Yahoo Search Ads and Bing Ads also fall under the same category. Keywords and Bidding Strategy are the two main concepts that define the success of an SEM campaign.
SMM- Social Media Marketing
Unlike SEM, SMM does not necessarily require using ad platforms. However, they are a part of SMM, and it could also be done using social media websites for sharing promotional content that designed in a manner that the users feel an urge to share the same or to visit the websites they linked too.
In other words, it can also be known as informative marketing. It’s a process in which a brand or a business creates informative content for its readers without pushing on sales but swiftly drives them towards being encouraged to opt for better things in life.
That was a bit of information available from the vast world of Digital Marketing. Use some or all of them to witness an excessive up-gradation of your online business. If you still face the problem and willing to get professional help for your upcoming digital marketing campaigns, always consult a leading and well-known SEO Company to witness the magic happening.